SEARCH EMBROIDERY AND KANTHA STITCHING CLUSTER FOUNDATION

Our Project

our project is embroidery and stitching cluster situated at chandrapur Maharashtra and will be implemented by revised guidelines for scheme of fund for regeneration of traditional industries (SFURTI)

SFURTI

Guidelines

Revised Guidelines for Scheme of Fund for Regeneration of Traditional Industries (SFURTI) (as approved on 2.3.2020)

1. Infrastructure Support, and Promotion of Industries and Rural Enterprises (INSPIRE)

1.1 ) Industries / Artisans require quality infrastructure support to meet Customer expectation, survival in competitive market and to be ready for export by absorbing technology balance. The fragmented approach of infrastructure creation for artisans and enterprises has not been very conducive for promoting entrepreneurship and bringing market fit product from existing enterprises. After due consultations with stakeholders, State Governments and as a part of ease of doing business, making scheme simpler, deliverable, transparent, monitorable C3T compliant, the exist convergence and simplified to bring clarity of goals and role.

1.2 ) The schemes therefore will support MSMES in provisioning of Infrastructure for their development through following 2 components: a) Scheme of Funds for Regeneration of Traditional Industries (SFURTI). b) Micro and Small Enterprises-Cluster Development Programme (MSE- CDP).

1.3 ) These components are having objective of providing infrastructure facilities for growth of MSMES. 1.4) Traditional industries have been broadly categorized as under: |) Khadi Industries; II. Village Industries; and |||) Coir Industries. Details are at Annexure-1

2. OBJECTIVES of Sfurti  SCHEME  

The objectives of the Scheme are as follows: 
 
i. To organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability and economy of scale; 
 
ii. To provide sustained employment for traditional industry artisans and rural entrepreneurs; 
 
iii. To enhance marketability of products of such clusters by providing support for new products, design intervention and improved packaging and also the improvement of marketing infrastructure; 
 
iv. To equip traditional artisans of the associated clusters with the improved skills and capabilities through training and exposure visits; 
 
v. To make provision for common facilities and improved tools and equipment for artisans to promote optimum utilization of infrastructure facilities; 
 
vi. To strengthen the cluster governance systems with the active participation of the stakeholders, so that they are able to gauge the emerging challenges and opportunities and respond to them in a coherent manner; 
 
vii. To build up innovated and traditional skills, improved technologies, advanced processes, market intelligence and new models of public-private partnerships, so as to gradually replicate similar models of cluster-based regenerated traditional industries; 
 
viii. To look for setting up of multi-product cluster with integrated value chain and a strong market driven approach for viability and long term sustainability of the cluster; 
 
ix. To ensure convergence from the design stage with each activity of the cluster formation and operations thereof. 
 
x. To identify and understand cluster‟s target customers, understand their needs and aspirations and develop and present product lines to meet the requirement. Substantial focus should be on the buyer segment that places a premium on natural, eco-friendly, ethically sourced and the uniqueness of the Khadi and VI products. 
 
xi. To develop specific product lines out of the currently offered diversified basket of heterogeneous products based on the understanding of the target consumer segment. A brand unification exercise also needs to be done to maximize the value. 
 
xii. To make a paradigm shift from a supply driven selling model to a market driven model with the right branding, focus product mix and correct positioning and right pricing to make the offering holistic and optimal for each of the focus categories. 
 
xiii. To tap the E-Commerce as a major marketing channel given the outreach and the growing market penetration of E-Commerce, there is a need to devise a quick strategy to make its presence felt in the E-Retail space. 
 
xiv. To make substantial investment in the area of product design and quality improvement. There is a need to standardise the quality of inputs and processes so that the products meet the quality benchmarks. Research need to be done to develop new textures and finishes to cater to the prevailing market trends. 

3. PROJECT INTERVENTIONS

The Scheme would cover three types of interventions namely „soft interventions‟, „hard interventions‟ and „thematic interventions‟. 3.1 Soft Interventions Soft Interventions under the project would consist of activities such as

i. General awareness, counselling, motivation and trust building;
ii. Skill development and capacity building/ for the entire value chain different skills need to be imparted; 
iii. Institution development; 
iv. Exposure visits; v. Market promotion initiatives; 
vi. Design and product development; 
vii. Participation in seminars, workshops and training programmes on technology up-gradation, etc.  
 

3.2 Hard Interventions

Hard interventions will include creation of following facilities: 
i. Multiple facilities for multiple products and packaging wherever needed; 
 
ii. Common facility centres (CFCs); 
iii. Raw material banks (RMBs); 
iv. Up-gradation of production infrastructure; 
v. Tools and technological up-gradation such as charkha up-gradation, toolkit distribution, etc. 
vi. Warehousing facility; 
vii. Training center; 
viii. Value addition and processing center/multi-products. 
 
Note: The assistance for raw material bank (RMB) shall be leveraged with financial institution for enhanced credit.

3.3 Thematic interventions

In addition to the above mentioned hard components and soft components, the scheme will also support cross-cutting thematic interventions at the sector level including several clusters in the same sector with emphasis on both domestic and international markets. These will primarily include: 
i. Brand building and promotion campaign 
ii. New media marketing 
iii. e-Commerce initiatives 
iv. Innovation
v. Research & development initiatives 
vi. Developing institutional linkages with the existing & proposed clusters 
 
Note: These interventions are illustrative in nature and the project may cover any of the other felt needs of the cluster (as detailed in the DPR and approved by SSC), that will enable the cluster enterprises in improving their competitiveness.  

4. INSTITUTIONAL ARRANGEMENT

Given the challenges and wide geographical coverage of the Scheme, an efficient scheme management structure and delivery mechanism has been proposed. 
 
4.1 Scheme Steering Committee (SSC) 
The Ministry of Micro, Small and Medium Enterprises (MSME) will be the coordinating Ministry providing overall policy, coordination and management support to the Scheme. A Scheme Steering Committee (SSC) will be constituted under the chairmanship of Secretary (MSME), as detailed in Annexure-2. The SSC may co-opt representatives of industry associations, R&D institutions and other private sector expert organizations as members/ special invitees, depending on functional needs. The SSC will consider the proposals of clusters and the Implementing Agencies (IAs) submitted by Nodal Agencies (NAs) and shall extend approval to the cluster proposals. The cluster proposals will include the details of TA and IA proposed by NA. The SSC may make intra-sectoral adjustments of activities and corresponding funds without affecting the basic objectives and thrust of the Scheme.
 
4.2 Nodal Agencies (NAs) 
The scheme will have Nodal Agencies (NAs) which are national level institutions with sectoral expertise in the major sub-sectors of the Traditional Industries. 4.2.1 Khadi & Village Industries Commission (KVIC) shall be the NA for Khadi and Village Industry clusters and Coir Board (CB) shall be the NA for Coir based clusters. 4.2.2 To spread the outreach and to establish competence in cluster development, project management and facilitation of market access of the revamped SFURTI, new Nodal Agencies (NAs) need to be selected and appointed by the SSC. The selection of NAs shall have to be a reputed national, regional level institution with sectorial expertise in the major sub-sectors of the Traditional Industries, competence in cluster  development, project management and facilitation of market access and who are operating in the field of cluster development for the last five years. 
 
The institutions could be any of the following: 
i). a Society registered under Societies (Registration) Act, 1860; 
ii). a Co-operative Society under an appropriate statute; 
iii). a Producer Company under section 581C of Companies Act 1956; 
iv). a Section 8 Company under The Companies Act, 2013 (18 of 2013); or v). a Trust. Such NA will be assigned clusters which are not assigned to KVIC, Coir Board or others.
 
4.2.3 Suggested Guidelines for new NA to be appointed by the SSC:  

4.2.3 Other Nodal Agencies appointed by the Ministry of MSME are as follows:

1. Indian Institute Entrepreneurship, Guwahati (IIEG) 
2. National Institute for Micro, Small and Medium Enterprises, Hyderabad (NIMSME) 
3. Noida (NIESBUD) National Institute for Entrepreneurship and Small Business Development, 
4. Institute of Entrepreneurship Development- Odisha, Bhubaneswar (IEDO) 
5. Jammu & Kashmir Khadi & Village Industries Board, Srinagar (J & K KVIB) 
6. Indian Micro Enterprises Development Foundation, New Delhi (IMEDF)
 7. Foundation for MSME Cluster, New Delhi (FMC) 
8. Council for Handicrafts Development Corporations, New Delhi (COHANDS)
 
& others